Experience


QUESTUS | SF → REMOTE SINCE 2019

Associate Creative Director | DEC 2023 – PRESENT

I lead art direction on campaigns and brand systems for Golden 1 Credit Union and Wyndham Rewards, and manage a team of three. That means shaping briefs with strategy and account, presenting and selling work to clients, and staying close to production, from shoots and edits to VO and music. Recent work includes The 1 for You, Golden 1’s California-wide campaign, and Win as 1 with the Sacramento Kings, whose OOH won a Diamond Award. For Wyndham Rewards, we’re making short-form video and social from their own property imagery.

Senior Art Director | DEC 2021 – DEC 2023

I was the main art lead on Wyndham Hotels & Resorts, owning the visual direction across broadcast, CTV and a social portfolio of 19 hotel brands, each with its own look and voice. I directed :30 CTV and online video spots, including the shoots and VO sessions, sourced and briefed creators as creator content grew across the portfolio, and started mentoring junior creatives.

Art Director | SEPT 2019 – DEC 2021

I was the lead art director for Capital One’s brand-new Tech division, which meant figuring out how a bank shows up in front of developers. I helped build Cortex, its identity system, then used it to launch Critical Stack with sales decks, one-pagers, modular email templates and landing pages built in Figma. At the same time I worked across the Wyndham portfolio as an art director and motion designer.

Junior Art Director | MAR 2018– SEPT 2019

This is where I learned the craft side of digital: email templates, landing pages and social built for each platform, plus a lot of motion. Mostly I learned how to make work that looks great and still does its job.

Designer | MAY 2017 – MAR 2018

I worked on the Universal Studios Hollywood account, turning out a high volume of IP-driven display ads, promo creative and web and email assets. It taught me to move fast without letting the quality slip.


iCrossing (iX) | SF

Designer | AUG 2014 – MAY 2017

My first agency job after the internship. I designed interactive digital experiences and brand identities, and helped creative leadership put together pitches and campaigns.

Creative Design Intern | JUN 2014 – AUG 2014

I asked a lot of questions, pitched in wherever I could, and learned how an agency actually runs.

Education


Academy of Art University | SF
BFA Program, Web Design and New Media | 2010 – 2016

Oakland Community College | Detroit
General Ed. & Photography | 2006 – 2007

Contact

tedDherteg@gmail.com
248-495-3808


Accolades

Travelodge by Wyndham | #Travelarge
Shorty Award

Super 8 by Wyndham | Human Hug Project
Shorty Award

Days Inn by Wyndham | Leveling the playing field
Shorty Award - Winner

Ramada by Wyndham | Say Hello to My World
Shorty Award

Golden 1 & Sac. Kings | We are 1
Diamond Award Winner OOH


Current clients

Golden 1 Credit Union
Wyndham Rewards


Past clients

Gone but not forgotten
Wyndham Hotels Group (19 Brands)
Universal Parks & Resorts

Capital One
Discover
Healthy Paws
Disney
Pelican
The Home Depot
Amazon
Axia Solar
CEATI
New Chapter
Driscolls
Fannie Mae
Goddard Schools
World Poker Tour
The Capital Group
Adobe
Mitsubishi
Firestone
PetSmart
Sunrun
Republic Services
Humana

Me, 20 years ago. All about music, not the corporate world. Designing CD art, posters, and gig flyers is where it all started.

Me, 20 years ago. A drummer all about music. Designing CD art, t-shirts, posters, and gig flyers is where my creative journey began.