Golden 1 Credit Union, the official credit union of the Sacramento Kings, continued its commitment to uniting fans, celebrating Sacramento pride, and elevating the member game-day experience.

Spanning a :30 broadcast spot, immersive arena takeovers, and local OOH, the campaign captured the energy of game night while highlighting exclusive member benefits. Across every touchpoint, Golden 1 positioned itself as a true partner to the team and community—driving engagement and membership growth.

TEAMMATES
Copy: Callaghan Kennedy
Editor: Sherng-Lee Huang
ECD: Chad Ingram