Golden 1 x SACRAMENTO KINGS

Win as 1

Golden 1 is the official credit union of the Sacramento Kings, and they play in a building with Golden 1’s name on it. We wanted fans to feel that partnership on game night.

We shot run-and-gun during a live Kings game on Member Monday, which meant no second takes when the crowd went off. That footage became a :30 broadcast spot, plus in-arena takeovers at Golden 1 Center and local OOH around Sacramento. The OOH won a Diamond Award.

I helped shape the concept and led the visual direction and production.