Wyndham Rewards · AI-directed social

The set is already built

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Role
Concept, Creative Direction, Art Direction, AI Production

Real hotels. Imagined stories.

Wyndham has a massive library of real hotel photography. Using AI, we bring those places to life with carefully cast digital talent, cinematic motion, and fresh stories. No traditional shoot required. The hotels stay real. Everything else is where we get creative.

From concept to final cut, I direct the creative: developing ideas, casting AI-generated talent, shaping shots, and bringing everything together through motion, editing, and sound. AI handles the heavy lifting. I make the creative calls.

Built with
Claude Higgsfield ElevenLabs
Ground rules
Never alter the hotelReal skin, imperfections and allNobody looks at cameraCamera moves should feel humanType moves with the shotSound brings it together
Beach cove resort from above
Cocktail at the bar
Pool at night from above
Mountain lodge hotel
Lobby fireplace
Guest room with arched window
Resort pool and palms
Hotel lobby
Fountain at sunset
Guest room
Desert hotel exterior
Hotel bar
01
9,000+
Real hotels. Endless possibilities.
02

Any hotel. Any story

5,000 Points Unlock0:18
Group Chat Experience0:26
Fall Road Trip Detour0:21
Route 66 at 1003 frames
Beach Weekend Plans0:17
03

Direct it in chat

Less prompting. More directing.

Chat reconstructed from project notes.

The call sheet

Me · the directorConcepts, creative decisions, casting, shots, and final calls.

Claude · the creative crewResearch, image sourcing, prompts, frames, and editing support.

Higgsfield · the production studioAI-generated cast and camera movement.

ElevenLabs · the sound studioSound effects and audio.

The hotel · our locationReal photography. Exactly as it is.

04

Cast the story

Real places. New faces.

She sits on the bed. He flops down, worn out, and shifts to get comfy. Let her push her hair back. Keep it natural.
The king room, empty
Empty roomAI cast added
Two friends stroll past in swimwear, pool floats in hand. Match the real light and shadows.
The hotel's own photo of the pool walkway, empty
The hotel's photoAI cast added
A couple settles in at the bar, mid-conversation. Nobody looks at camera.
The hotel's own photo of the bar, empty
The hotel's photoAI cast added
05

Make it feel shot, not generated

The details make the difference.

The hotel pool from above, one guest added, circled
AI guest01 The hotel
02 The guest
What if you never
left the hotel? 👀
03 The type
01The hotel Real
02The guest AI
03The type Designed
Make the zoom feel like a real camera, not an AI zoom.Skin needs pores and imperfections. Real, not AI.=  14× crash zoom. Motion blur. A little shake.

By the numbers

9,000+

Hotels & Resorts

Real locations to build from.

0

Hotels altered

Authentic properties, always.

5+

Videos in motion

Multiple productions directed in parallel.

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