Capital one | tech
IDENTITY & Product launch
Capital One spun up a Tech division and needed developers to take it seriously. That’s a tall order for a bank.
As lead art director, I helped build Cortex, the division’s identity system, and we tested it on real work as we went. Its first big job was launching Critical Stack, their flagship product, with a sales deck, a one-pager, modular email templates and landing pages built in Figma. All on timelines that didn’t leave much room for second guessing.
Role: Art Direction & Visual Design
TEAMMATES
Copy: Emily Yates
Creative Leads: Jordan Berg | Jeff Wagener
VISUAL IDENTITY
Cortex
Before launching any products, we defined how Capital One Tech would show up in the developer space.
Cortex is a foundational visual system designed to elevate the brand’s tone and presence, bringing clarity and confidence to complex offerings. Built to stand out in a crowded landscape, it established a more sophisticated identity while staying grounded in the Capital One master brand.
Critical Stack
Built on the Cortex foundation, Critical Stack, Capital One Tech’s flagship product, required product-facing materials that could clearly communicate complex, developer-focused tools across multiple touchpoints.
sales deck
A restrained, elevated deck designed to make complex technical information clear, approachable, and easy to follow.
One pager
A concise, scannable overview that distills the product story into a single, high-impact leave-behind.
modular EMAIL TEMPLATE
A flexible, component-based email system built for speed, clarity, and consistency across product communications.
