Capital one | tech
IDENTITY & Product launch
Role: Art Direction
A foundational visual system and product launch toolkit created to establish Capital One Tech’s presence in the developer tools space. Designed to balance speed and sophistication, the work brought clarity to complex products while staying true to the Capital One master brand.
TEAMMATES
Copy: Emily Yates
Creative Leads: Jordan Berg | Jeff Wagener
VISUAL IDENTITY
Cortex
Before any products could launch, we needed to define how Capital One Tech would show up in the tech space.
Known as Cortex, the visual identity system elevated the brand’s look and tone, creating a more confident and sophisticated presence designed to cut through a crowded competitive landscape and position Capital One Tech as the superior choice.
Critical Stack
Built on the Cortex foundation, Critical Stack, Capital One Tech’s flagship product, required product-facing materials that could clearly communicate complex, developer-focused tools across multiple touchpoints.
A restrained, elevated deck designed to make complex technical information clear, approachable, and easy to follow.
sales deck
A concise, scannable overview that distills the product story into a single, high-impact leave-behind.
One pager
A flexible, component-based email system built for speed, clarity, and consistency across product communications.
modular EMAIL TEMPLATE
