Golden 1 Credit Union
The 1 for you
“The 1 for you” is a flexible campaign system designed to show up across everyday life and milestone moments, balancing emotional storytelling with clear, benefit-driven messaging.
As lead ACD, Art, I shaped the concept and led the visual direction, building a system that scales across channels while maintaining consistency and craft.
The campaign was anchored by four California-wide broadcast spots that flexed between brand and product messaging. Warm, high-contrast vignettes captured real California life, supported by simple, intentional supers.
The system extended across OOH, DOOH, programmatic, social, and internal collateral, creating a cohesive presence across every touchpoint.
Role: Creative Concepting | Art Direction | Production Support & On-Set Creative
TEAMMATES
ACD Copy: Kate Bryan
CD/ECD: Emily Yates / Chad Ingram
PRODUCTION HOUSE /DIRECTOR
Spears & Arrows | Mick Wong
Broadcast, CTV, and STREAMING
The 1 | A series of everyday moments shows how Golden 1 Credit Union puts people before profit, helping Californians feel supported, connected, and at home.
Made To Grow | A father and son’s story of growth unfolds over time, backed by Golden 1.
Life’s Twists | A look at how Golden 1 helps you make the most of wherever the day takes you.
Behind-the-scene documentary
Role: Art Direction and Video Editor
A behind-the-scenes look at the making of The 1 for You, filmed entirely in California to reflect Golden 1’s commitment to the communities it serves.
