Golden 1 Credit Union
The 1 for you
Golden 1 wanted a campaign that could show up in the big moments, like buying a house, and the small ones, like a Tuesday. So we built “The 1 for You” to flex between heart and hard benefits without feeling like two different brands.
Four broadcast spots carried it across California, shot in warm, high-contrast vignettes of real life here, with simple supers doing the talking. From there it ran through OOH, DOOH, programmatic, social and internal.
I led the concept and visual direction as ACD, Art, and was on set with Spears & Arrows and director Mick Wong. I also art directed and edited the behind-the-scenes doc.
Role: Creative Concepting | Art Direction | Production Support & On-Set Creative
TEAMMATES
ACD Copy: Kate Bryan
CD/ECD: Emily Yates / Chad Ingram
PRODUCTION HOUSE /DIRECTOR
Spears & Arrows | Mick Wong
Broadcast, CTV, and STREAMING
The 1 | A series of everyday moments shows how Golden 1 Credit Union puts people before profit, helping Californians feel supported, connected, and at home.
Made To Grow | A father and son’s story of growth unfolds over time, backed by Golden 1.
Life’s Twists | A look at how Golden 1 helps you make the most of wherever the day takes you.
Behind-the-scene documentary
Role: Art Direction and Video Editor
A behind-the-scenes look at the making of The 1 for You, filmed entirely in California to reflect Golden 1’s commitment to the communities it serves.
