Golden 1 Credit Union
cREATIVE refresh
Credit union ads tend to be all rates and features. In 2025 we gave Golden 1 something people would actually remember: the “Golden window,” a frame that holds real California moments and makes everything look like Golden 1 at a glance.
I drove the visual direction as ACD, Art, and helped shape the system. It carried a full year of seasonal campaigns across broadcast, OOH, DOOH, digital, social and in-branch.
Role: Creative Direction | Art Direction
TEAMMATES
ACD Copy: Kate Bryan
Art/Motion: Alex Miller | Baozhen Li
CD: Emily Yates
Count on Us
Q1 – New Year Connection
“Count On Us” focused on trust and reassurance as members reset for the year ahead. The work highlighted everyday situations where financial support shows up in real ways, positioning Golden 1 as a steady, dependable partner.
A Golden Summer
Q2/Q3 – Seasonal Push
The summer campaign shifted to a lighter, more energetic tone, capturing moments of travel, spontaneity, and everyday joy while maintaining a consistent brand presence across channels.
Make Every Dollar Bigger
Q4 – Value Concept
“Make Every Dollar Bigger” moved into value-driven messaging, focusing on how Golden 1 helps members get more from their money through clear, benefit-forward storytelling.
