Wyndham Hotels & Resorts
Multi-Brand Social & Content System
I spent seven-plus years on Wyndham, from the pitch through our whole run as agency of record. That added up to more than 3,000 pieces of content across 19 brands, each with its own look, voice and opinion about the color blue.
I set the visual and motion direction for the portfolio and refreshed it every couple of months based on what was working. When Ramada’s “Say Hello to My World” showed what creator content could do, I sourced creators across the portfolio, wrote their briefs and kept the work feeling true to each brand. I also directed :30 CTV and online video spots for the flagship brands, including the shoots and VO sessions.
After a break, Wyndham came back to us for Wyndham Rewards, where we’re making short-form video and social from their own property imagery.
Role: Art Direction | Motion | Oversight
TEAMMATES
Questus Agency
SOCIAL BRAND EXECUTIONS
A small sample of evergreen social work across the portfolio, spanning concept through execution. Each piece ran for 2–3 months before being refreshed based on performance insights. Built with platform best practices and brand nuance in mind, the work was designed to stop the scroll while driving measurable results.
Role: AD/Motion & Oversight
CREATOR EXECUTIONS
Ramada’s “Say Hello to My World” campaign proved the impact of creator-led storytelling, leading to expansion across the broader Wyndham portfolio in 2023 and 2024.
This work includes a range of influencer partnerships tailored to each brand. I sourced creators based on audience and style fit, developed briefs and messaging, and provided creative oversight to ensure content felt both authentic and on-brand.
Role: Creator Sourcing and Creative Oversight
CTV & OLV :30 SPOTS
Video spots developed for Wyndham’s flagship brands, extending the portfolio beyond social into more traditional storytelling formats.
Led creative direction across design, motion, and copy while directing production shoots and VO sessions to ensure every execution reflected each brand's voice and vision.
Role: Creative Director