Wyndham Hotels & Resorts
Social & Digital video content
Role: Art Direction | Motion | Oversight
I was the primary art lead on Wyndham Hotels & Resorts for seven years, from the pitch that won the business through our run as AOR. Over that time, we produced 2,500+ pieces of social and digital video content across 19 brands, refreshing creative every two months to keep engagement and performance high. The work spanned evergreen social, influencer campaigns, brand activations, sweepstakes, and promos.
I led visual direction and motion across every brand, staying platform-forward and trend-aware while maintaining consistency and quality at scale. As the account grew, I stepped into creative oversight, leading the team.
TEAMMATES
Questus Agency
BRAND executions
A very small sample of evergreen social pieces, from concept to execution. These ran for 2-3 months at a time before being refreshed based on performance learnings. Each piece was built with platform best practices and brand insights in mind, designed to stop the scroll while driving measurable results.
Role: AD/Motion & Oversight
Creator executions
After Ramada’s “Say Hello to My World” campaign proved that creator content could raise the bar for hospitality social, the client expanded the program across all remaining brands throughout 2023 and 2024.
Here is a small sample of the influencer work we produced across the portfolio. I helped source creators whose style and audience aligned with each brand, briefed them on messaging and positioning, and provided creative oversight to ensure the content stayed on-brand while feeling authentic to their voice.
Role: Sourcing & Oversight
Connected TV :30 Spots
We produced CTV spots for the portfolio's flagship brands. I led creative direction across design, motion, and copy, and directed VO artist sessions.
Role: Creative Director