Wyndham Hotels & Resorts
Multi-Brand Social & Content System
I led art direction for Wyndham Hotels & Resorts for over seven years, from the initial pitch through our tenure as AOR.
During that time, we produced 3,000+ pieces of content across 19 brands, refreshing evergreen creative every two months to drive engagement and performance, alongside creator content and brand-led sweepstakes.
I defined the visual direction and motion approach across the portfolio, building a system that balanced consistency with flexibility across brands and platforms.
As the work scaled, I stepped into broader creative leadership, overseeing the team, directing freelancers and creators, and maintaining quality across a high volume of output.
Role: Art Direction | Motion | Oversight
TEAMMATES
Questus Agency
SOCIAL BRAND EXECUTIONS
A small sample of evergreen social work across the portfolio, spanning concept through execution. Each piece ran for 2–3 months before being refreshed based on performance insights. Built with platform best practices and brand nuance in mind, the work was designed to stop the scroll while driving measurable results.
Role: AD/Motion & Oversight
CREATOR EXECUTIONS
Ramada’s “Say Hello to My World” campaign proved the impact of creator-led storytelling, leading to expansion across the broader Wyndham portfolio in 2023 and 2024.
This work includes a range of influencer partnerships tailored to each brand. I sourced creators based on audience and style fit, developed briefs and messaging, and provided creative oversight to ensure content felt both authentic and on-brand.
Role: Creator Sourcing and Creative Oversight
CTV & OLV :30 SPOTS
Video spots developed for Wyndham’s flagship brands, extending the portfolio beyond social into more traditional storytelling formats.
I led creative direction across design, motion, and copy, and directed VO sessions to ensure tone and delivery aligned with each brand.
Role: Creative Director